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Last Updated: Oct 5th, 2007 - 17:00:54
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What makes people choose?
By Kaye Vivian

To win more proposals, you must understand the buyer.  In general, a buyer chooses emotionally and then justifies the choice rationally.

To read the full article, click on the link below.

http://www.users.cloud9.net/~kvivian/html/selection_criteria.html

 

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